"Mujeres en línea"

Transantiago, the city's public transport system, maintains a set of TV's in the metro trains, buses, and stations. These TV's show music videos, commercials, sports games, and most often "publimetro" information. These are short paragraphs, sorted under certain themes such as noticias, jovenes, deportes, and mujeres. "Jovenes en línea" usually includes information about pop culture or technology; "noticias en línea" about car accidents, crimes, winners of elections, etc.

After seeing a few of the mujeres en línea notices, I started keeping a list of them on my phone:

• Paris fashion week
• consecuencias de dietas sin asesoramiento previo
• como quitar el color de las uñas con limones 
• what you should eat while pregnant
• what to eat so that you're body burns fat faster

Ironically, one day on the metro just after several of the above, I see the following noticias en línea news: 29 femicidios en 2012, igual que el año pasado. Do they not see the relationship?

I really do not like the implication that the only relevant things they can come up with for all mujeres are fashion and dieting. What about information about non-superficial things, like women's rights or health issues? If they are even going to define and limit people to the label mujer, they should at least provide reminders about getting mammograms, stories about successful businesswomen, changes in female representation in government, the income gap, etc. Not to mention that defining fashion and dieting as women's interests excludes and shames men who like these things--as well as excluding and shaming women who aren't interested in these things.

Now if only mujeres chilenas could recognize this as sexism and fight against it.